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Dan Griffiths

Dan is a photographer and storyteller with a decade of work across action sport, expedition, and editorial.

He's drawn to projects that ask more of him, but equally at home wherever there's a human story worth telling, a landscape worth documenting, or a moment worth getting right.

He's restless in the best sense. Curious about people, places, and what a project could become if given the right creative attention. He thinks in stories before he thinks in images, and that shapes everything about how he works.

When he isn't travelling for work, he's in the mountains. He finds both tend to produce the same thing.

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"Dan represents the perfect mix of professionalism and fun. No matter how tricky the shoot, the result of what he creates is absolutely outstanding."

Pierumberto Viotto | Global Sports Marketing Manager | Red Bull International
"Dan's ability to capture emotion is unparalleled. He's fast and reliable, and his attention to detail and creative eye is incredible."

Kelsey Rollet | Head of Global Marketing Communications | Continental Tires
"This is our sixth year working with Dan, and he's always delivered innovative work that truly captures the cultural elements behind cycling."

Maryke Zietsman | Head of Communications | Velosolutions
"Dan is professional, reliable and not afraid to offer out the box ideas. He takes his time to understand the brand's tone of voice and really bring a project to life."

Lucy Earl | Global Athlete Manager | Endura
"Dan's always had an instinct for that thing that allows a viewer to connect with an image, a skill that goes beyond the merely technical."

Gill Harris | Head of Marketing | Atherton Group
"Anything Dan puts his focus to, you can be certain he will put everything into it and deliver unbelievable results. His commitment, dedication, and creativity is next to none."

- Joe Breeden | Team Owner | Intense Factory Racing

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2025, eventually.

Took me five months to get around to this. Some years are like that.

Big one. Personally, professionally, and geographically. Worked on projects I’m proud of, in places I didn’t want to leave. Ticked a couple off the b

@kade_2000 archives. A project that never released, but definitely should have.

With the new e-bike flat out in testing in the lead-up to launch, we only had a few hours to shoot it, spread across a couple of days as it developed.

Fortunately, with Ath, that’s usually enough.

Moss, dark trees, @dan_atherton, and a bike

Eighteen days in Upper Mustang on the biggest Ridgeline trip yet. Huge terrain, high altitude, and easily the most beautiful and remote place we’ve ever visited.

Feels like every new trip gets bigger, and it’s mad to see the film out now

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Dan Griffiths

"Dan represents the perfect mix of professionalism and fun. No matter how tricky the shoot, the result of what he creates is absolutely outstanding."

"Dan's ability to capture emotion is unparalleled. He's fast and reliable, and his attention to detail and creative eye is incredible."

"This is our sixth year working with Dan, and he's always delivered innovative work that truly captures the cultural elements behind cycling."

"Dan is professional, reliable and not afraid to offer out the box ideas. He takes his time to understand the brand's tone of voice and really bring a project to life."

"Dan's always had an instinct for that thing that allows a viewer to connect with an image, a skill that goes beyond the merely technical."

"Anything Dan puts his focus to, you can be certain he will put everything into it and deliver unbelievable results. His commitment, dedication, and creativity is next to none."

stay up to date